New Brand!
You may notice that we have a whole new look! We have officially made the transition from St. Luke’s-Idaho Elks Rehabilitation Services to St. Luke’s-Elks Rehab. We are still the exact same company, but we decided that we needed a makeover so that the people we serve could better understand who we are and what we do. Although our original name and logo consisted of both our parent organizations’ names, we did not look like either of them. We are a joint-venture between St. Luke’s and Elks Rehab Hospital, but our logo did not clearly describe this partnership. Our new logo is simply both our parent organization logos next to one another. Hopefully this will better demonstrate that we are an equal partnership dedicated to providing outpatient rehab services.
We are very excited about our new look and shorter name. Our new name allows us to cut our phone conversations in half- try it out- “Thank you for calling St Luke’s-Idaho Elks Rehabilitation Services, how can I help you?” versus, “Thank you for calling St. Luke’s- Elks Rehab…” It makes a difference! Because rebranding is quite the process, you have probably not seen the last of our former identity. It is bound to surface for years to come, regardless of how hard we try to adhere to our new look. But, what is important is that whether it is us old or new, we are still here working as hard as ever to provide the best rehab services possible.
Filed under: St. Luke's-Elks Rehab Events